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[et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ background_image=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/Circulos-3-3.png” background_size=”contain” background_position=”bottom_left” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.3″ _module_preset=”default” z_index=”0″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/Foto-abre.png” title_text=”Foto abre” disabled_on=”on|off|off” _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Anton|||on|||||” text_text_color=”gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6″ text_font_size=”80px” text_line_height=”1em” text_font_size_tablet=”80px” text_font_size_phone=”50px” text_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6%22:%91%22text_text_color%22%93}”]<\/p>\n

Conte\u00fado
Propriet\u00e1rio<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat|||on|||||” text_text_color=”#FFFFFF” text_font_size=”26px” text_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

<\/span><\/span>Plataforma digital para construir a autoridade da sua marca e acelerar os resultados do neg\u00f3cio<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/Foto-abre.png” title_text=”Foto abre” disabled_on=”off|on|on” _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” background_enable_color=”off” z_index=”0″ custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{%22gcid-c2973376-34f1-4b8b-9ce1-17b099a6a484%22:%91%22background_color%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#FFFFFF” background_color=”gcid-c2973376-34f1-4b8b-9ce1-17b099a6a484″ width=”800px” width_tablet=”800px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”-80px||0px||false|false” custom_padding=”25px|25px|25px|25px|true|true” global_colors_info=”{%22gcid-c2973376-34f1-4b8b-9ce1-17b099a6a484%22:%91%22background_color%22%93}”]<\/p>\n

O que \u00e9 uma plataforma de conte\u00fado propriet\u00e1rio?<\/span><\/strong><\/p>\n

Estamos falando de um ve\u00edculo de comunica\u00e7\u00e3o pr\u00f3prio de uma marca, como um portal de not\u00edcias exclusivo, que permite que a empresa crie e distribua seu pr\u00f3prio conte\u00fado diretamente para o p\u00fablico. Diferente das m\u00eddias pagas e compartilhadas, ele \u00e9 gerido e controlado pela pr\u00f3pria empresa, sem interfer\u00eancia de terceiros, como a imprensa.<\/p>\n

Para que serve?<\/strong><\/p>\n

Com uma plataforma de conte\u00fado propriet\u00e1rio a marca passa a ser um Publisher, ou seja, assume o controle da narrativa e das mensagens que precisa transmitir \u00e0s pessoas e ao mercado, impactando diretamente o p\u00fablico-alvo. Ela \u00e9 estrat\u00e9gica para construir autoridade, entregar conte\u00fado relevante que gratifica o p\u00fablico, al\u00e9m de criar conex\u00f5es genu\u00ednas com a audi\u00eancia, gerando relev\u00e2ncia para a marca.<\/p>\n

Como funciona?<\/strong><\/p>\n

A plataforma funciona como um canal exclusivo de comunica\u00e7\u00e3o, onde a marca tem autonomia e publica conte\u00fados que fortalecem sua imagem, ampliam seu alcance e criam v\u00ednculos com o p\u00fablico sem depender de algoritmos, imprensa ou m\u00eddia paga.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-c2973376-34f1-4b8b-9ce1-17b099a6a484″ max_width=”800px” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-c2973376-34f1-4b8b-9ce1-17b099a6a484%22:%91%22background_color%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#fale-com-os-cucas” button_text=”Vamos conversar!” button_alignment=”center” _builder_version=”4.27.3″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ button_bg_color=”gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6″ button_border_width=”2px” button_border_color=”gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6″ button_border_radius=”25px” button_font=”Anton|||on|||||” button_use_icon=”off” custom_margin=”0px||0px||true|false” global_colors_info=”{%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22button_text_color%22,%22button_bg_color__hover%22%93,%22gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_text_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#e84d0e” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#fece43″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”50px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Anton|||on|||||” text_text_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ text_font_size=”30px” text_orientation=”center” text_line_height_tablet=”” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22text_text_color%22%93}”]<\/p>\n

Por que criar uma plataforma de conte\u00fado propriet\u00e1rio?<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6 10%|#ffffff 10%” custom_margin=”0px||0px||true|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset4″ box_shadow_blur=”4px” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/icone-01.png” title_text=”icone-01″ align=”center” _builder_version=”4.27.3″ _module_preset=”default” width=”120px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat|600||on|||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.2em” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

<\/span><\/span>Mais posi\u00e7\u00f5es nos motores \u2028de busca<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”gcid-heading-color” text_line_height=”1.6em” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span>Aumente a relev\u00e2ncia em sites de busca para ranquear nas primeiras\u2028p\u00e1ginas dos buscadores.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset4″ box_shadow_blur=”4px” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/icone-02.png” title_text=”icone-02″ align=”center” _builder_version=”4.27.3″ _module_preset=”default” width=”120px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat|600||on|||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.2em” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

<\/span><\/span><\/span><\/span>Autonomia \u2028nas pautas <\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”gcid-heading-color” text_line_height=”1.6em” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span><\/span><\/span>Divulgue informa\u00e7\u00f5es sobre os temas estrat\u00e9gicos para o seu neg\u00f3cio e mercado, sem depender de emplacar pautas na imprensa.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset4″ box_shadow_blur=”4px” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/icone-03.png” title_text=”icone-03″ align=”center” _builder_version=”4.27.3″ _module_preset=”default” width=”120px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat|600||on|||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.2em” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

<\/span><\/span><\/span><\/span>Otimiza\u00e7\u00e3o de investimento<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”gcid-heading-color” text_line_height=”1.6em” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span><\/span><\/span>Reduza a necessidade de publicidade paga. \u2028Com um canal pr\u00f3prio, sua marca se destaca como fonte de not\u00edcias.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset4″ box_shadow_blur=”4px” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/icone-04.png” title_text=”icone-04″ align=”center” _builder_version=”4.27.3″ _module_preset=”default” width=”120px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat|600||on|||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.2em” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

<\/span><\/span><\/span><\/span>Intelig\u00eancia anal\u00edtica<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”gcid-heading-color” text_line_height=”1.6em” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span><\/span><\/span>Tenha acesso aos dados do seu portal, entenda melhor seu p\u00fablico e crie uma comunica\u00e7\u00e3o mais precisa e persuasiva.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset4″ box_shadow_blur=”4px” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/icone-05.png” title_text=”icone-05″ align=”center” _builder_version=”4.27.3″ _module_preset=”default” width=”120px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat|600||on|||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.2em” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span>Engajamento \u2028e audi\u00eancia
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”gcid-heading-color” text_line_height=”1.6em” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span>Produza uma comunica\u00e7\u00e3o que n\u00e3o \u00e9 invasiva e oferece o tipo de informa\u00e7\u00e3o que a sua audi\u00eancia busca e valoriza.
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset4″ box_shadow_blur=”4px” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/icone-06.png” title_text=”icone-06″ align=”center” _builder_version=”4.27.3″ _module_preset=”default” width=”120px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat|600||on|||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.2em” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span>Crescimento \u2028de autoridade \u2028e reputa\u00e7\u00e3o
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”gcid-heading-color” text_line_height=”1.6em” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span>Fortale\u00e7a a imagem da sua marca para que ela se torne uma refer\u00eancia no mercado.
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#fale-com-os-cucas” button_text=”Fortale\u00e7a sua presen\u00e7a digital.” button_alignment=”center” module_class=”botao-comece-agora” _builder_version=”4.27.3″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”#FFFFFF” button_bg_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ button_border_width=”2px” button_border_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ button_border_radius=”25px” button_font=”Anton|||on|||||” button_use_icon=”off” custom_margin=”0px||0px||true|false” global_colors_info=”{%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_text_color__hover%22%93,%22gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6%22:%91%22button_bg_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#fece43″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#e84d0e”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Anton|||on|||||” text_text_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ text_font_size=”30px” global_colors_info=”{%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span><\/span><\/span>Por onde come\u00e7ar?<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”gcid-heading-color” text_line_height=”1.6em” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span>A Cucas oferece um pacote completo de solu\u00e7\u00f5es para marcas que querem investir \u2028em conte\u00fado propriet\u00e1rio de qualidade e produzido por um time de especialistas em comunica\u00e7\u00e3o e m\u00eddia.\u00a0
<\/span><\/p>\n

[\/et_pb_text][et_pb_slider show_arrows=”off” dot_nav_custom_color=”gcid-c2973376-34f1-4b8b-9ce1-17b099a6a484″ module_class=”slider-onde-comecar” _builder_version=”4.27.3″ _module_preset=”default” body_font=”Montserrat||||||||” body_text_align=”left” body_text_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ body_font_size=”34px” body_line_height=”1.3em” text_orientation=”left” module_alignment=”left” content_width=”50%” content_max_width=”50%” auto=”on” auto_speed=”4000″ border_radii=”on|25px|25px|25px|25px” global_colors_info=”{%22gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803%22:%91%22body_text_color%22%93,%22gcid-c2973376-34f1-4b8b-9ce1-17b099a6a484%22:%91%22dot_nav_custom_color%22%93}”][et_pb_slide heading=”Consultoria estrat\u00e9gica:” _builder_version=”4.27.3″ _module_preset=”default” header_font_size=”0px” body_font=”Montserrat||||||||” body_text_align=”left” body_text_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ background_enable_color=”on” background_image=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/Consultoria-estrategica_.jpg” background_enable_image=”on” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93,%22gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803%22:%91%22body_text_color%22%93}” sticky_transition=”on”]<\/p>\n

<\/span><\/span>Consultoria estrat\u00e9gica:<\/strong> planejamos seu conte\u00fado alinhado aos seus objetivos tra\u00e7ados.<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”Cria\u00e7\u00e3o de conte\u00fado otimizado:” _builder_version=”4.27.3″ _module_preset=”default” header_font_size=”0px” body_font=”Montserrat||||||||” body_text_align=”left” body_text_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ background_enable_color=”on” background_image=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/Criacao-de-conteudo-otimizado_.jpg” background_enable_image=”on” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93,%22gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803%22:%91%22body_text_color%22%93}” sticky_transition=”on”]<\/p>\n

<\/span><\/span><\/strong><\/span><\/span>Cria\u00e7\u00e3o de conte\u00fado otimizado:<\/strong> desenvolvemos textos, v\u00eddeos e imagens que atraem e ret\u00eam seu p\u00fablico.
<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”SEO e performance:” _builder_version=”4.27.3″ _module_preset=”default” header_font_size=”0px” body_font=”Montserrat||||||||” body_text_align=”left” body_text_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ background_enable_color=”on” background_image=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/SEO-e-performance_.jpg” background_enable_image=”on” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93,%22gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803%22:%91%22body_text_color%22%93}” sticky_transition=”on”]<\/p>\n

<\/span><\/span><\/strong><\/span><\/span>SEO e performance:<\/strong> nosso conte\u00fado \u00e9 otimizado para motores de busca com foco em aumentar a sua relev\u00e2ncia org\u00e2nica.
<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”Gest\u00e3o de plataforma:” _builder_version=”4.27.3″ _module_preset=”default” header_font_size=”0px” body_font=”Montserrat||||||||” body_text_align=”left” body_text_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ background_enable_color=”on” background_image=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/Gestao-de-plataforma_.jpg” background_enable_image=”on” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93,%22gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803%22:%91%22body_text_color%22%93}” sticky_transition=”on”]<\/p>\n

<\/span><\/span><\/strong><\/span><\/span>Gest\u00e3o de plataforma:<\/strong> cuidamos de toda a infraestrutura digital, garantindo uma plataforma r\u00e1pida, segura e intuitiva.
<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”Distribui\u00e7\u00e3o \u2028do conte\u00fado:” _builder_version=”4.27.3″ _module_preset=”default” header_font_size=”0px” body_font=”Montserrat||||||||” body_text_align=”left” body_text_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ background_enable_color=”on” background_image=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/Distribuicao-do-conteudo_.jpg” background_enable_image=”on” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93,%22gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803%22:%91%22body_text_color%22%93}” sticky_transition=”on”]<\/p>\n

<\/span><\/span><\/strong><\/span><\/span>Distribui\u00e7\u00e3o \u2028do conte\u00fado:<\/strong> \u2028criamos um plano t\u00e1tico para distribuir os conte\u00fados do site, com o objetivo de gerar mais alcance e tr\u00e1fego.
<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”An\u00e1lise de dados:” _builder_version=”4.27.3″ _module_preset=”default” header_font_size=”0px” body_font=”Montserrat||||||||” body_text_align=”left” body_text_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ background_enable_color=”on” background_image=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/Analise-de-dados_.jpg” background_enable_image=”on” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93,%22gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803%22:%91%22body_text_color%22%93}” sticky_transition=”on”]<\/p>\n

<\/span><\/span><\/strong><\/span><\/span>An\u00e1lise de dados:<\/strong> monitoramos o desempenho do seu conte\u00fado, ajustando estrat\u00e9gias com base em insights de audi\u00eancia.
<\/span><\/p>\n

[\/et_pb_slide][\/et_pb_slider][et_pb_button button_url=”#fale-com-os-cucas” button_text=”Fale agora com a Cucas” button_alignment=”center” _builder_version=”4.27.3″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”#FFFFFF” button_bg_color=”gcid-c2973376-34f1-4b8b-9ce1-17b099a6a484″ button_border_width=”2px” button_border_color=”gcid-c2973376-34f1-4b8b-9ce1-17b099a6a484″ button_border_radius=”25px” button_font=”Anton|||on|||||” button_use_icon=”off” custom_margin=”0px||0px||true|false” global_colors_info=”{%22gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6%22:%91%22button_text_color__hover%22%93,%22gcid-c2973376-34f1-4b8b-9ce1-17b099a6a484%22:%91%22button_bg_color%22,%22button_border_color%22%93,%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22button_bg_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#e84d0e” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#fece43″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6″ custom_margin=”0px||0px||true|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6%22:%91%22background_color_gradient_stops%22,%22background_color%22%93}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Anton|||on|||||” text_text_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ text_font_size=”30px” text_orientation=”center” text_line_height_tablet=”” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|desktop” global_colors_info=”{%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22text_text_color%22%93}”]<\/p>\n

O que a gente entrega de resultados para a sua marca<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”box-entrega” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.2em” text_orientation=”center” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

Maior visibilidade<\/span><\/span><\/span><\/span><\/span><\/span>
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”gcid-heading-color” text_line_height=”1.6em” text_orientation=”center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span>Geramos tr\u00e1fego org\u00e2nico com conte\u00fado relevante.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.2em” text_orientation=”center” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span>Engajamento cont\u00ednuo
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”gcid-heading-color” text_line_height=”1.6em” text_orientation=”center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span>Fidelizamos sua audi\u00eancia com entrega de informa\u00e7\u00e3o de qualidade.
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.2em” text_orientation=”center” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Mais convers\u00f5es
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”gcid-heading-color” text_line_height=”1.6em” text_orientation=”center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Podemos impactar a base de seguidores do canal com a\u00e7\u00f5es estrat\u00e9gicas de conte\u00fado alinhadas ao funil de vendas.
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.2em” text_orientation=”center” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Conscientiza\u00e7\u00e3o
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”gcid-heading-color” text_line_height=”1.6em” text_orientation=”center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u2028Desenvolvemos conte\u00fados que promovem esclarecimentos e orientam o seu p\u00fablico.
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01″ custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{%22gcid-4a5c78bf-4127-409b-96ff-f5ae055fdd01%22:%91%22background_color%22%93}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.2em” text_orientation=”center” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Dados estrat\u00e9gicos
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”gcid-heading-color” text_line_height=”1.6em” text_orientation=”center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22text_text_color%22%93}”]<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Fornecemos an\u00e1lises peri\u00f3dicas com insights para ajustar e maximizar \u2028os resultados.
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#fale-com-os-cucas” button_text=”Fortale\u00e7a sua presen\u00e7a digital” button_alignment=”center” module_class=”botao-comece-agora” _builder_version=”4.27.3″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6″ button_bg_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ button_border_width=”2px” button_border_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ button_border_radius=”25px” button_font=”Anton|||on|||||” button_use_icon=”off” custom_margin=”0px||0px||true|false” global_colors_info=”{%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_text_color__hover%22%93,%22gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6%22:%91%22button_bg_color__hover%22,%22button_text_color%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#fece43″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#e84d0e”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”0px||0px||true|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Anton|||on|||||” text_text_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ text_font_size=”30px” text_orientation=”center” text_line_height_tablet=”” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22text_text_color%22%93}”]<\/p>\n

Como funciona o nosso processo?
<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/Box-Como-funciona.jpg” title_text=”Box-Como-funciona” align=”center” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#fale-com-os-cucas” button_text=”Vamos elaborar o projeto de m\u00eddia pr\u00f3pria da sua marca?” button_alignment=”center” module_class=”botao-comece-agora” _builder_version=”4.27.3″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”#FFFFFF” button_bg_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ button_border_width=”2px” button_border_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ button_border_radius=”25px” button_font=”Anton|||on|||||” button_use_icon=”off” custom_margin=”0px||0px||true|false” global_colors_info=”{%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_text_color__hover%22%93,%22gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6%22:%91%22button_bg_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#fece43″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#e84d0e”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ custom_margin=”50px||0px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22background_color%22%93}”][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.27.3″ _module_preset=”default” z_index=”1″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/homem-pensando.png” title_text=”homem-pensando” disabled_on=”on|off|off” _builder_version=”4.27.3″ _module_preset=”default” z_index=”1″ custom_margin=”-100px||-50px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.3″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_font=”Anton|||on|||||” text_text_color=”gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6″ text_font_size=”30px” text_line_height=”1.2em” global_colors_info=”{%22gcid-09fec2c0-3eee-425f-83ef-cc5541924ff6%22:%91%22text_text_color%22%93}”]<\/p>\n

Ainda est\u00e1 com d\u00favidas?
Ent\u00e3o veja os t\u00f3picos abaixo:<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/conteudoproprietario.com.br\/wp-content\/uploads\/2024\/11\/homem-pensando.png” title_text=”homem-pensando” disabled_on=”off|on|on” _builder_version=”4.27.3″ _module_preset=”default” z_index=”1″ custom_margin=”-100px||-50px||false|false” hover_enabled=”0″ global_colors_info=”{}” custom_margin_last_edited=”on|phone” sticky_enabled=”0″ custom_margin_phone=”20px||||false|false” custom_margin_tablet=”-100px||-50px||false|false”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.3″ _module_preset=”default” max_width=”800px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ closed_toggle_background_color=”#FFFFFF” icon_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ _builder_version=”4.27.3″ _module_preset=”default” toggle_text_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ toggle_font=”Montserrat|700|||||||” toggle_text_align=”left” toggle_font_size=”18px” closed_toggle_font=”Montserrat|700|||||||” closed_toggle_text_align=”left” closed_toggle_font_size=”18px” body_font=”Montserrat||||||||” body_text_align=”left” body_text_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ text_orientation=”left” border_width_all=”0px” border_width_top=”1px” global_colors_info=”{%22gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803%22:%91%22icon_color%22,%22toggle_text_color%22,%22body_text_color%22%93,%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22open_toggle_text_color%22,%22closed_toggle_text_color%22%93}”][et_pb_accordion_item title=”1. O que \u00e9 conte\u00fado propriet\u00e1rio?” open=”on” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]Conte\u00fado propriet\u00e1rio \u00e9 uma estrat\u00e9gia de comunica\u00e7\u00e3o, por meio do desenvolvimento de uma plataforma customizada, para marcas que querem ser l\u00edderes no segmento em que atuam. Porque n\u00e3o basta ser bom. \u00c9 preciso mostrar por que voc\u00ea \u00e9 bom, que entende do segmento em que atua e, mais do que isso, se colocar como um player que ajuda o seu p\u00fablico a compreender o setor.\u00a0
\nSer um publisher \u00e9 se colocar como um mentor, como algu\u00e9m que n\u00e3o s\u00f3 quer fazer um bom neg\u00f3cio com o outro, mas que, acima de tudo, entende as dores do seu p\u00fablico e tem as repostas para elas. Oferecer informa\u00e7\u00e3o que gera valor para pessoas ou empresas \u00e9 o caminho natural para construir confian\u00e7a e apoiar sua audi\u00eancia nas escolhas do dia a dia.[\/et_pb_accordion_item][et_pb_accordion_item title=”2. Por que investir em m\u00eddia pr\u00f3pria?” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” open=”off”]Quando a marca assume o papel de mentoria e curadoria, criando um portal de conte\u00fado propriet\u00e1rio, ela fortalece sua autoridade e passa a ser reconhecida como fonte confi\u00e1vel de informa\u00e7\u00e3o sobre o setor. Al\u00e9m disso, tem a possibilidade de veicular conte\u00fados que gratificam seus p\u00fablicos. Com isso, passa a aparecer nos mecanismos de busca e tem mais facilidade para atrair e reter a audi\u00eancia que chega at\u00e9 sua plataforma.[\/et_pb_accordion_item][et_pb_accordion_item title=”3. Como o conte\u00fado propriet\u00e1rio gera mais neg\u00f3cios para a minha empresa?” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” open=”off”]Ao criar confian\u00e7a e autoridade, o conte\u00fado propriet\u00e1rio vira um aliado do seu neg\u00f3cio. Quando sua marca se torna uma fonte confi\u00e1vel, as pessoas se sentem seguras para adquirir seus produtos ou servi\u00e7os. Empresas como Unilever e O Botic\u00e1rio j\u00e1 utilizam essa estrat\u00e9gia com sucesso.<\/p>\n

Fortale\u00e7a sua marca e crie uma jornada de conhecimento para se posicionar como l\u00edder\u00a0[\/et_pb_accordion_item][et_pb_accordion_item title=”4. Como empresas e marcas est\u00e3o investindo em m\u00eddia propriet\u00e1ria?” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” open=”off”]O investimento em conte\u00fado propriet\u00e1rio tem crescido significativamente, \u00e0 medida que as empresas buscam construir seu posicionamento por meio de ve\u00edculos de comunica\u00e7\u00e3o pr\u00f3prios. Nesse cen\u00e1rio, vemos tanto organiza\u00e7\u00f5es adquirindo portais j\u00e1 consolidados quanto marcas desenvolvendo seus pr\u00f3prios canais de conte\u00fado.
\nCasos de empresas que optaram por adquirir plataformas estabelecidas incluem a XP, que comprou o InfoMoney, o BTG, que se tornou propriet\u00e1rio da Exame, e o Magazine Luiza, que adquiriu o Canaltech, a InLoco Media e a Jovem Nerd.\u00a0
\nPor outro lado, h\u00e1 marcas que est\u00e3o criando seus pr\u00f3prios canais de m\u00eddia para oferecer conte\u00fado relevante sobre o mercado em que atuam. Um exemplo \u00e9 a Unilever, que desenvolveu o portal Tudo para Cabelos. L\u00e1, voc\u00ea pode colocar sua d\u00favida sobre o assunto, aprender como cuidar do seu fio ou resolver um problema ou, ainda, se inspirar para fazer um penteado diferente. A publicidade dos produtos fica em segundo plano (nos banners),\u00a0 mas, claro, uma coisa leva \u00e0 outra.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077″ closed_toggle_background_color=”#FFFFFF” icon_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ _builder_version=”4.27.3″ _module_preset=”default” toggle_text_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ toggle_font=”Montserrat|700|||||||” toggle_text_align=”left” toggle_font_size=”18px” closed_toggle_font=”Montserrat|700|||||||” closed_toggle_text_align=”left” closed_toggle_font_size=”18px” body_font=”Montserrat||||||||” body_text_align=”left” body_text_color=”gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803″ text_orientation=”left” border_width_all=”0px” border_width_top=”1px” global_colors_info=”{%22gcid-c156e0f8-83aa-46d4-a797-665a4f2f6803%22:%91%22icon_color%22,%22toggle_text_color%22,%22body_text_color%22%93,%22gcid-dc5961ce-6a91-476b-9d2f-a74d19c1e077%22:%91%22open_toggle_text_color%22,%22closed_toggle_text_color%22%93}”][et_pb_accordion_item title=”5. Como a m\u00eddia propriet\u00e1ria atrai e engaja a audi\u00eancia?” open=”on” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]Nas estrat\u00e9gias de cria\u00e7\u00e3o de conte\u00fado propriet\u00e1rio, as pessoas v\u00e3o at\u00e9 o seu canal quando procuram algum assunto relacionado ao tema ou segmento em que a marca atua. Nesse sentido, a sua empresa vai entregar algo que o cliente ou prospect realmente precisa, na hora exata em que est\u00e1 buscando. \u00c9 uma abordagem diferente da publicidade, que salta nos banners e nos v\u00eddeos, interrompendo de maneira brusca aquele conte\u00fado que o usu\u00e1rio est\u00e1 tentando ver.[\/et_pb_accordion_item][et_pb_accordion_item title=”6. Como a Cucas trabalha na cria\u00e7\u00e3o de conte\u00fado propriet\u00e1rio?” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” open=”off”]No processo de cria\u00e7\u00e3o da Cucas, tudo come\u00e7a com uma etapa de planejamento detalhado. Definimos os objetivos do projeto, sempre alinhados com a estrat\u00e9gia de neg\u00f3cio da marca. A primeira fase do projeto abrange a cria\u00e7\u00e3o do manual de reda\u00e7\u00e3o, conselho editorial, projeto editorial, projeto gr\u00e1fico, defini\u00e7\u00e3o de canais de distribui\u00e7\u00e3o, periodicidade, forma de ativa\u00e7\u00e3o e relat\u00f3rios de mensura\u00e7\u00e3o.
\nO mesmo cuidado \u00e9 aplicado \u00e0 produ\u00e7\u00e3o, desde o levantamento de pauta at\u00e9 o desenvolvimento dos conte\u00fados, seja em texto, \u00e1udio ou v\u00eddeo. Seguimos o passo a passo da atividade jornal\u00edstica, com checagem de fontes e dados, informa\u00e7\u00f5es exclusivas e entrevistas com especialistas, sempre que necess\u00e1rio. Depois, basta construir uma narrativa envolvente, instigante e na medida para o p\u00fablico da sua marca.\u00a0
\nEm todas as etapas, trabalhamos com o conceito de content performance, selecionando palavras-chave, produzindo metatags, metadescri\u00e7\u00f5es e textos otimizados, para que sejam facilmente encontrados pelo motor de busca de sites como o Google.
\nPor isso, aqui na Cucas, a gente fala que conte\u00fado \u00e9 rei. Ele \u00e9 uma parte muito importante na constru\u00e7\u00e3o do portal de conte\u00fado propriet\u00e1rio, porque \u00e9 a criatividade e o expertise no momento de conduzir as pautas que ajudar\u00e3o o portal a decolar e a se tornar refer\u00eancia em um determinado assunto.
\nFale agora com a Cucas e transforme sua presen\u00e7a digital[\/et_pb_accordion_item][et_pb_accordion_item title=”7. Como a plataforma digital apoia a estrat\u00e9gia de conte\u00fado propriet\u00e1rio?” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” open=”off”]Al\u00e9m do conte\u00fado de qualidade, a plataforma que re\u00fane as informa\u00e7\u00f5es do portal de not\u00edcias deve ser r\u00e1pida de acessar, f\u00e1cil de navegar, mobile first, responsiva e intuitiva para a pesquisa de not\u00edcias e temas, incorporando, ainda, seguran\u00e7a e facilidade de manuten\u00e7\u00e3o e gest\u00e3o. Na solu\u00e7\u00e3o oferecida pela ag\u00eancia Cucas Conte\u00fado todos esses pontos est\u00e3o contemplados, assim como a instala\u00e7\u00e3o de uma base de dados que vai te ajudar a entender melhor o seu p\u00fablico. S\u00e3o informa\u00e7\u00f5es do Google Analytics e outros insights sobre o consumo de informa\u00e7\u00e3o, como os retirados do Mapa de Calor do portal, que indica os conte\u00fados mais acessados e consumidos. Essas an\u00e1lises mostram onde se deve investir mais energia e indicam se \u00e9 preciso recalcular rotas rapidamente, otimizando o investimento. Tudo dentro das determina\u00e7\u00f5es da Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD).[\/et_pb_accordion_item][et_pb_accordion_item title=”8. Como come\u00e7ar?” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” open=”off”]Voc\u00ea n\u00e3o precisa se preocupar com quase nada. A Cucas Conte\u00fado tem mais de 16 anos de experi\u00eancia na cria\u00e7\u00e3o e gest\u00e3o de estrat\u00e9gias e conte\u00fados para grandes marcas.\u00a0
\nVamos entender o seu momento atual, considerando desafios e metas, para desenharmos juntos um plano de a\u00e7\u00e3o minucioso, tendo o conte\u00fado propriet\u00e1rio como fio condutor dessa estrat\u00e9gia. A ag\u00eancia fica respons\u00e1vel pela manuten\u00e7\u00e3o da plataforma, publica\u00e7\u00e3o dos conte\u00fados e gera\u00e7\u00e3o dos relat\u00f3rios peri\u00f3dicos.
\nEntre em contato conosco e elaboramos o escopo inicial de um projeto sob medida para a sua marca.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Conte\u00fadoPropriet\u00e1rioPlataforma digital para construir a autoridade da sua marca e acelerar os resultados do neg\u00f3cioO que \u00e9 uma plataforma de conte\u00fado propriet\u00e1rio? Estamos falando de um ve\u00edculo de comunica\u00e7\u00e3o pr\u00f3prio de uma marca, como um portal de not\u00edcias exclusivo, que permite que a empresa crie e distribua seu pr\u00f3prio conte\u00fado diretamente para o p\u00fablico. Diferente […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-95","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/conteudoproprietario.com.br\/index.php\/wp-json\/wp\/v2\/pages\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conteudoproprietario.com.br\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conteudoproprietario.com.br\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conteudoproprietario.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conteudoproprietario.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":38,"href":"https:\/\/conteudoproprietario.com.br\/index.php\/wp-json\/wp\/v2\/pages\/95\/revisions"}],"predecessor-version":[{"id":222,"href":"https:\/\/conteudoproprietario.com.br\/index.php\/wp-json\/wp\/v2\/pages\/95\/revisions\/222"}],"wp:attachment":[{"href":"https:\/\/conteudoproprietario.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}